Google Massacre - PPC, or Pay-Per-Click, is an advertising methodology used on search engines, advertising networks, and content websites such as blogs, where advertisers only pay when an online user actually clicks on an ad to visit the advertiser’s websites. Advertisers may be promoting to direct sales to their own websites (vendor-owned sites) or may be acting in an affiliate capacity, where they received a ‘cut’ or commission of the sales made. Google Massacre